Social Media Advertising
campaigns that generate leads.

(not likes & comments)

Social Media Advertising Strategies that
Push the Needle Forward

Frustrated with the lack of results from your social media ad strategy? You’re not alone. Countless businesses struggle to tap into the enormous ROI from advertising across Facebook, Instagram, Snapchat, Twitter and others.

Maybe social media
just isn’t for you, right?

Wrong. With a solid strategy in place, social media can – and will – help you grow your business.
We’re not talking arbitrary growth like more likes or comments, either. Sure, those are nice, but
what you want are conversions.

Conversions are what we deliver.


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Case Studies

Athlete's Foot
The Athlete's Foot Small Business Marketing
See how we helped a global footwear brand increase ROI by 301% in one quarter
Care Spot
Care Spot Case Study
Helping 56 Urgent Care Locations earn a clean bill of health
How we generated a blended cost per lead under $4.
Club Car
Club Car Case Study Logo
See how we DOUBLED Club Car’s click-through rate and helped increase their conversions 133%
Dental Works
Dental Works Case Study Logo
Helping 160 Dental Practice Locations earn the ROI they deserved
How we generated a 25% decrease in cost-per-conversion.
Papa John's
Papa Johns Logo
Revolutionizing Multi-Location Marketing through product innovation
How we generated 6 : 1 returns across all media.
Atlanta Brain and Spine
Improve your rankings with our SEO Company
Neurosurgeons increase their number of spine surgeries
How we generated 6 additional surgeries per month.
Digestive Healthcare of Georgia
Digestive Healthcare of Georgia
Helping Digestive Healthcare Practice boost their online presence
How we generated 100+ new leads per month.
Hilton Hotel
Hilton Digital Marketing Case Study
Integrating full Service Marketing for a growing Hotel Group
How we generated 73% increase in monthly revenue
Tropical Cafe
Tropical Cafe Logo
Helping Drive More In-store Traffic and Customers
How We Turned 17MM Impressions into a 100% Footfall Rate Increase
Tacomac Case Study Logo
How we successfully utilized social media to increase brand awareness and customer satisfaction..
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Why Social Media Works

Social Media Channel Instagram


of instagram users
log in daily

Social Media Chanel Facebook


daily active users

Pinterest Social Media Channel


pinterest monthly
active users

Snapchat Social Media Channel


every second, nearly photos are shared on Snapchat

Marketing has changed and evolved countless ways over the past few decades.
But one thing has remained constant: If you want to get more customers, you have to go to
where your audiences spend time.

Just because many businesses – or even marketers – haven’t learned how to reach these audiences, doesn’t mean it’s not possible.

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Social Media — The Cardinal Way

Focus on Metrix

Focus on metrics that matter

One of the biggest reasons brands struggle to capitalize on social media marketing is because they focus on the wrong results. Likes, comments, and new followers are great for building an audience. But in the end, what is it you’re really after?

Is it more leads? More sales? More downloads for a certain piece of content? More conversions for a limited time offer?

If you want social media marketing to deliver results, you first have to build your strategy around the right goals.

That’s the initial step we take as we develop a social strategy for our clients – We determine the key performance indicators that will dictate how we create our plan.

Meaningful Investments

Make your time investment mean something

Organic social reach is dead. In fact, we’d argue it was never really alive. From day one, social platforms like Facebook have built an ecosystem designed to thrive off paid strategies.

Did you know an organic Facebook reaches less than 1% of your audience? While that number will increase as more and more people engage with your post, the amount of time and energy you have to invest to get to that point is often just not worth it.

Paid social media, however, is a different story entirely. Paid social media strategies can deliver your content to a specific audience with incredible precision, and very little effort.

• Looking to target your email subscribers only? No problem.
• Want to reach users who have the same likes and interests as your current audience? Sure!
• Introducing a new product or service and want to get in front of specific professionals? Very, very easy.

At Cardinal, we’ve seen firsthand how much time, money, and effort is wasted on social media. That’s why we focus only on strategies proven to deliver results.

In our experience helping some of the country’s most recognizable brands, we know that when it comes to social media, real results come from paid strategies.

Mind your budget

Keep your budget in check

If paid social media is the most effective way to experience true growth, then why don’t more brands pursue that strategy?

More often than not, they’re afraid of the costs.

But in reality, paid social media will be one of your most cost-effective marketing tactics, if handled correctly, of course.
At Cardinal, we keep your paid social costs down by:

• Creating ads and posts designed to convert
• Targeting these ads to a specific audience that we know will be engaged by the content
• Launching A/B testing on each ad to monitor performances
• Performing daily optimization checks and making changes to your campaign based on real-time data


Social media isn’t the black hole of marketing. It’s the pot of gold at the end of the rainbow.
The thing is, not everyone knows the way to that pot of gold.



What is social media advertising?

Most companies consider social media to be one of the prominent marketing channels available to them (whether or not they use it or use it well). That’s because social media platforms have massive, diverse audiences that log on every day, representing a potentially massive audience for your company’s advertising efforts, too.

Most people care social media around in their pocket.

Whether on Instagram, Facebook, Twitter, or YouTube, companies can build their audience organically, through brand awareness and earned customer demand. Additionally, they can use social media ads to target specific audiences and demographics on those platforms with the hope of driving conversions of some sort. Maybe to download a specific marketing ebook or purchase shoes from an e-commerce shop. Typically, the goal is to drive leads and purchases, though there are certainly other possible social media objectives.

Why is social media advertising such an important part of digital marketing?

There are many different ways that prospects, partners, and existing customers can find you. Chances are, those people interact on one social media network or another every single day. This represents a significant marketing channel that can not only be used to drive leads and conversions but to build brand awareness, keep the pulse on customer sentiment, and participate in the customer conversation. The trick is to find the right channels and audiences for your business that stand to deliver the greatest ROI—both for you and your customer.

This is where a social media marketing agency comes in.

What kind of results can I expect from a social media advertising agency?

Social media advertising goes far beyond simply crafting and paying for ads on Facebook, Instagram, and Twitter. While this is certainly part of it, a social media advertising agency will take a comprehensive look at your mix of channels, existing social media efforts, and craft a tailored strategy—including projected outcomes. And they’ll do it based on your budget.


Yet, agencies will help maximize ROI by providing additional services related to social media strategy, too:


  • Monitor analytics and reporting to make data-driven optimizations
  • Perform sentiment analysis, community management, and channel optimization
  • A/B testing to make sure the highest converting ad is always the one running
  • Utilize programmatic display advertising software to automatically choose the right timing and audience for ads
  • Target audiences that also look at your competitors to gain some of that market share
  • Introduce new “ripples” like expandable ads, video carousels, and


Tropical Smoothie Cafe, for example, used social media and mobile display ads to generate more than 17MM impressions with an average CTR of .23%.

How much does social media advertising cost?

The cost of a social media advertising program will vary depending on a lot of variables, including industry vertical, in-house versus outsourced, and the desired outcomes of the program. The platforms themselves charge cost per click (CPC) and cost per thousand impressions (CPM). These costs are algorithmically updated—on a continual basis—to factor in competition, demand, and other factors. So, companies can set a budget for a given campaign and launch an ad knowing that the campaign will stop once a certain threshold is reached.

Though impressions and clicks are certainly nice—and a step closer to paydirt than simple likes and follows—it is conversions that most companies should be after. What percentage of impressions lead to clicks, clicks to conversions? Beyond delivering the desired outcome (leads and sales, more often than not), conversion rates on social media ad campaigns can help companies determine ROI and arrive at more accurate cost figures.

My social media channels are dead, no one monitors them—can they be revived?

Most likely, yes! As a leading social media advertising company, we come across this problem often. Companies just don’t have the time, resources, or know-how to get their social media channels off the ground.

That’s why our first step is to complete a thorough audit of your existing channels, including available analytics, past campaigns, what’s working, and what’s not. We’ll also take a deep-dive look at what you’d like to achieve with social media. Drive traffic to a physical storefront? Generate more leads? Maybe you’re not sure what would be a realistic objective for your social media channels.

Our team of experts can help you sort it all out and finally get results.