Healthcare Marketing eBooks

Explore our library of free eBooks and grow your healthcare marketing knowledge.

The Healthcare Marketing
Playbook for 2021

Now more than ever, patients are using digital channels to find and assess healthcare solutions. A strong digital presence is essential for new patient acquisition, especially in competitive markets. If you’re not leveraging digital marketing, this playbook can help you get started.

5 Local SEO Best Practices
For Healthcare Providers

Now, more than ever is it vital for your practice to rank for the keywords your patients use. The Ultimate SEO Guide provides step-by-step instructions so you can be sure your medical practice is found.

7 PPC Advertising Best Practices to Attract and Convert More Patients

Stop wasting money on ineffective pay-per-click PPC advertisements. Download this step-by-step guide and create a high-converting PPC advertising strategy that reduces your patient acquisition costs.

The Ultimate Blueprint for Building a Data-Driven Healthcare Marketing Organization

There’s no overstating the importance of data. In many ways, it is the currency upon which so much of the healthcare industry is run.

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

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