When shopping around for an assisted living facility, you want to find a safe and comfortable home. Our renowned senior living PPC management company helps yours get noticed.

There often comes a point when people need to go into an assisted living facility to get the help they need, and where do they go to find a reputable assisted living facility closest to them? The internet. Therefore, how well does your senior living center stand out?

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Unfortunately, as people get older, they often have health issues that get in the way of them living comfortably on their own and may need professional healthcare or nursing more often than what you can provide. However, moving out of the family home and into a new, foreign place is scary and uncomfortable. Therefore, seniors only want the best care from trustworthy, respectable healthcare providers who also give them the freedom to live out their best life.

Location and positive reviews mean everything to a prospective resident of an assisted living facility and most people start with the internet to find out who they can trust. According to a recent Pew Research Center study, 67 percent of people ages 65 and older say they turn to the internet to help them make these important decisions about the best place to transition to in the next phase of their life.

This means that as an assisted living center, it’s vital to have a presence on the internet so that these potential residents can find you and give you a better chance of filling your senior care home with happy, comfortable residents.

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Assisted Living PPC Management Service

The fastest, most efficient way to reach these seniors is by implementing a solid PPC strategy that effectively reaches potential residents in your locale. However, if you don’t know what you’re doing, then getting to the top of the search engine results can be tricky. Fortunately, our assisted living PPC management company can help.

Our dedicated assisted living PPC professionals know exactly how to target the right keywords that attract new and qualified residents in your area by using informative and relatable ad copy that ends up at the top of the search engine results and sets you apart from your competitors. On top of that, we will also optimize your website’s landing pages to make sure that they are easy to navigate for users and perhaps even implement interactive elements such as virtual tours, chat bots, and data-gathering forms that are simple to understand and help build a relationship with your target demographic.

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Save Money by Tapping into Our Expertise

It’s been proven that using the internet to promote your assisted living facility is a cheaper and more efficient way to reach new residents over traditional marketing methods such as taking out a print ad or paying commissions to a referral agency. And in a recent study, 46 percent of people who are online Googling certain keywords to find the information they need can’t decipher between paid advertisements and organic search results.

This tells us that a PPC campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for an assisted living facility to move into in the next few months. But unfortunately, it can cost more time and money trying to figure it out yourself then partnering with professional PPC experts. Let us help you fill those beds and make it worthwhile for those wanting to live out their remaining years comfortably as well as bringing in some revenue for you.

Igniting Your Growth with Cardinal

Leverage our assisted living digital marketing solutions to get more residents
by tapping into our PPC management expertise that focuses on:

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Ads That Get Noticed

You’ve done all of the hard work to build up a great assisted living facility, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and provides a comfortable home for residents to live their best life.

A Focus on Keyword Research

After learning more about your assisted living center and its goals, Cardinal PPC experts dive right in to find the keywords and terms that most pertain to your business as well as fits within your budget. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary.

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Tapping into Social Media

While creating PPC campaigns for Google is important, Cardinal goes above and beyond by tapping into the power of social networking. We build PPC campaigns for Facebook and other social media platforms where your potential residents are going for information. Since social media networking is all about building trust, we keep the PPC messaging consistent, informative, and engaging across all platforms.

Regular PPC Assessments

Whether you want to form a PPC campaign from scratch or have one already in place that needs a bit of fine tuning to produce results, Cardinal can take what you have and do a bit of tweaking and testing to get it to where it attracts new residents.

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PPC Budget Management

Since there is a cost to Pay-Per-Click advertising, Cardinal is cognizant of how your digital advertising dollars are spent. We first do some keyword research to figure out which ones are most effective for your assisted living home, but then Cardinal PPC specialists monitor- and perhaps adjust- your ad campaigns along the way to make sure they are producing the best results.

Tracking Conversions

The purpose of setting up a PPC ad campaign is to get noticed and ultimately get people the help they need, so Cardinal PPC management experts ensure that your ad campaigns are set up properly and working through to the end. From the first impression to booking an appointment- we track everything to see what’s working and what people are responding to.

Content Marketing

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Assisted Living PPC Management

Cardinal’s assisted living PPC management experts are skilled at creating customized SEO strategies that are catered to your specialty. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expanding your resident base.

“Cardinal’s competitors constantly try to get us to switch to them.
We are not interested in switching.”

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Cardinal’s Proprietary Marketing Technology Benefits:

Double Patient Volume

Fill Beds and Double Your Resident Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value residents.

Executive Level Reporting

Executive Level Reporting

Give your bosses the type of analytical reporting that they didn’t even know was possible. No longer do you have to report on cost per lead. With Lead Stream, you will now be able to report on the Cost Per Resident marketing…and show the ROI.

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The State of Healthcare Marketing In 2021 Survey Report

To gain a better understanding of the current state of healthcare marketing, we surveyed more than 100 healthcare marketers and executives to learn how they’re navigating the post-pandemic world.

Download the full report to learn their top marketing priorities, challenges, and investments and what you need to do to stay competitive and grow your healthcare organization.

Healthcare Marketing Blog Articles

2022 Senior Care Marketing Trends to Watch

Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.

Complete Guide to Digital Marketing for Senior Care

I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.

Guide to PPC Best Practices for Senior Care

I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or another, PPC can be a critical part of your broader digital marketing strategy and help you capture demand and build your lead pipeline.

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