Washington, D.C.’s Top SEO Company:
Creating Winning Campaigns

SEO Company Top Awards

Clients We Have Ignited Growth In

CareSpot Digital Marketing Client
Papa John's Digital Marketing Client
DentalWorks Digital Marketing Client
Club Car Digital Marketing Client
Swedish Covenant Digital Marketing Client
Athlete's Foot Digital Marketing Client
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Your business needs customers, not empty promises.
Call on a neighbor with a decade of experience driving SMB growth in Washington D.C.
We deliver SEO visibility that gets you to the top of Google search results.

Search engine optimization doesn’t have to be a mystery. You should be able to pinpoint every detail of your SEO campaigns at any moment. Cardinal has
proprietary software that helps you understand exactly what tactics we employ, and the results we’re driving. Most importantly, we measure success in
new customers, not mere traffic or ranking.

Cardinal SEO campaigns here in Washington, D.C. are engineered to not just drive organic traffic, but to accomplish a simple mission: deliver new customers to your door. We tie search engine marketing campaigns directly into your CRM system, so that you know exactly which leads turn into sales. It’s all made possible by a custom software platform we developed, called LadyBug. LadyBug helps us generate 2X the sales of other SEO companies, and prove it.

In a fast-growing and vastly competitive market like Washington, D.C. you need all the help that you can get to stand out. One of the best ways to put your business on the map is through SEO. If people can’t find your website, what’s the use of having it?

SEO helps you by increasing your online presence so your potential customers can find your business. However, SEO is very complex and time-consuming.
In this case, you would want to consider working with a Washington, DC SEO company.

Cardinal Digital Marketing is a full-service digital marketing agency that specializes in SEO. We’re an experienced company that has the experience of navigating the complex nature of search engine algorithms. Let’s launch your business to the top of the DC search engine results.

Our Clients Love Us

"Cardinal’s ability to pull insights out of our data is far superior to other agencies."

On-site SEO Assessment

The foundation of every new campaign – 60 days of critical assessment. Cardinal shows up at your Washington, D.C. location to evaluate website health, everything from site speed to URL architecture. We investigate your competitors to see exactly where and how they have the advantage. Then we devise a game plan to get you where you deserve to be, at the top of Google search results.

On SEO Assessment
Link Building

Link Building

First, we get the foundation of your website squared away. Once that’s solid, we move on to the link-building phase: Cardinal generates topnotch content to elevate your brand. We place that content in the right hands and link it back to you. You get the credit and move up the search engine rankings.

Why Should You Invest in SEO?

SEO is the process of optimizing your online content so it appears at the top of the organic search results. However, SEO isn’t that straightforward, but rather a multifaceted strategy that can help your business. Here are a couple of reasons why you should invest in SEO:

1. Help People Find Your Website

If you have a website and people can’t find it through the search engines, what’s the point? For many potential customers, your website is their first point of contact. A site visit can produce leads and pull in a potential customer.

With SEO, you’re making sure that your website is properly crawled and indexed by search engines like Google. When done right, SEO will allow your website to have a higher rank for the keywords that you wish to optimize. This way, your potential customers can find your website.

2. Receive Better Quality Traffic

Not all traffic and clicks are the same. Of course, you want people to find your website but you also want them to perform a desired action like signing up in a newsletter or buying a product. Otherwise, all you’re getting are clicks with nothing to show for it.

SEO will help improve the quality of traffic that your website receives. This means users that are likely interested in the product or service you offer. This is because SEO targets users that are actively searching for a particular product or service. If your website is shown to these users, it can result in conversions and sales.

3. Improved User Experience

SEO is a balancing act of optimizing content for search engines and your target audience. Search engines like Google aim to provide the most relevant results for their users. If your audience don’t find the answers to their questions while visiting your site, they’ll simply leave which can hurt your SEO in the long run.

SEO encourages you to complete the positive user experience. On top of highly optimized site copy and content, your website must be properly designed, easy to navigate, mobile-friendly, and has a responsive design. SEO makes you focus on providing value to your target audience.

4. Increase Brand Awareness

If you can position your business as an authority and trustworthy, potential customers will prefer your business over the competition. That’s also true when it comes to search engines. Google will prefer your website if it’s authoritative and trustworthy.

A well-designed SEO strategy can bolster your authority and trustworthiness profile. As a result, this builds your brand. Tactics like maintaining a strong social media presence, having an informative blog, and securing high-quality backlinks will all improve your authority. As more people see your brand from the search results, awareness for your brand increases.

5. Best Return on Investment (ROI)

When compared to other digital marketing techniques, research suggests that SEO yields the highest ROI for many businesses. According to a survey, almost 50% of marketers said that organic search provides the highest ROI while less than 20% received a good return on paid search.

In some other digital marketing strategies, the returns are short-term. SEO lays down the groundwork for ROI over the long-term. Also, when you compare SEO to traditional forms of marketing like TV, radio, and print, the former proved to be more cost-effective.

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Case Studies

Athlete's Foot
The Athlete's Foot Small Business Marketing
See how we helped a global footwear brand increase ROI by 301% in one quarter
Care Spot
Care Spot Case Study
Helping 56 Urgent Care Locations earn a clean bill of health
How we generated a blended cost per lead under $4.
Club Car
Club Car Case Study Logo
See how we DOUBLED Club Car’s click-through rate and helped increase their conversions 133%
Dental Works
Dental Works Case Study Logo
Helping 160 Dental Practice Locations earn the ROI they deserved
How we generated a 25% decrease in cost-per-conversion.
Papa John's
Papa Johns Logo
Revolutionizing Multi-Location Marketing through product innovation
How we generated 6 : 1 returns across all media.
Atlanta Brain and Spine
Improve your rankings with our SEO Company
Neurosurgeons increase their number of spine surgeries
How we generated 6 additional surgeries per month.
Digestive Healthcare of Georgia
Digestive Healthcare of Georgia
Helping Digestive Healthcare Practice boost their online presence
How we generated 100+ new leads per month.
Hilton Hotel
Hilton Digital Marketing Case Study
Integrating full Service Marketing for a growing Hotel Group
How we generated 73% increase in monthly revenue
Tropical Cafe
Tropical Cafe Logo
Helping Drive More In-store Traffic and Customers
How We Turned 17MM Impressions into a 100% Footfall Rate Increase
Tacomac Case Study Logo
How we successfully utilized social media to increase brand awareness and customer satisfaction..
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The Difference a Washington, D.C. SEO Company Makes

Top Notch Icon

Top Notch Google Visibility
You deserve to have every single prospect find you immediately on Google. So let’s make sure all roads lead straight to your business.

More Customers Icon

Land More Customers
Higher rankings and increased traffic are wonderful, but they’re not what matters. We count success in customers. Nothing else.

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Increase Your ROI
It’s not cheap to invest in your SEO. Nothing worthwhile is cheap. Give it six months, and it’s a safe bet you’ll want to join 91% of Cardinal clients who stay past the 3-year mark.

Your Thought Partner Icon

Your Thought Partner
Cardinal is more than a local business partner. We aim to be a thought partner. We want you calling and dropping by the office with your newest idea. Let’s innovate for faster growth.

Reporting Software Icon

Reporting Software at Your Fingertips
Of course you’ll get monthly reports straight from our office, but you’ll also have non-stop access to our topnotch team, with 7+ years of experience.

Home Team Advantage Icon

Home Team Advantage
If you’re looking for local customers, it makes sense to get local help. Cardinal is a Washington, D.C.-based SEO company run by lifelong Washington D.C. residents. We know this town.

Climb Google’s Local Results to Drive Local Customers

Many Cardinal clients run multi-location businesses, right here in Washington, D.C. They thrive on a steady influx of local customers. Local SEO marketing demands a special approach – expertise in Directory and Reputation Management. It requires sophisticated techniques, and equally sophisticated software to drive the right local traffic to all your locations. Cardinal has ten years of experience delivering local SEO wins, using top-shelf software. We make it easy for nearby customers to find you.

Rise Up in the D.C. Market With Cardinal’s SEO Brand

Cardinal is a premier Washington, D.C. SEO company and here’s why you should partner with us:

Ethical SEO

The main reason why you should choose Cardinal is that we don’t just deliver results, we do so using white hat and organic techniques. No black-hat techniques here.


SEO isn’t a secret dark art but a complex discipline. From our pricing to your project management data, you’ll always be in the know and stay on top of your SEO campaign.

Measurable Results

SEO is a quantifiable form of marketing so we can measure your results and success. However, we take it to the next level with our proprietary analytics tools and technologies. Through executive-level reporting, you’ll know exactly how your campaign is performing.

Experienced SEO Team

Our team of digital marketing experts is composed of experienced SEO specialists. You’ll work directly with our team because we never outsource our projects.

Full-Service Agency

The beauty of SEO is that it works great with other marketing strategies. In case you want to branch out and try PPC or CRO, we’ll be more than happy to accommodate your growth. Sure beats hiring another company.

Personalized SEO

Cookie-cutter tactics are not our thing. Every business has different needs so we always customize campaigns based on your marketing goals and requirements.

Looking for an SEO consultant? We’re happy to help. Or perhaps, you want full SEO management? Talk to us and let’s get you started.

Cardinal Digital Marketing Agency

Meet the Flock

Say Hi To All Of Our Cardinals!

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How Do You Hire the Right Washington, D.C. SEO Company?

One of the best ways to make the most out of SEO is to partner with an agency.
Here are some tips to help you hire the right agency for your DC business:

List of Clients and Case Studies

A reputable SEO agency should be open to share their current and past clients, as well as some case studies. Of course, you want proof of their track record so you know they’re not just embellishing their accomplishments.

The client references can help you gauge just how effective the agency is and how are they as partners. Do the clients mention good ROI or positive impact to their business? Did the agency made the SEO work and grow their business?

No Magic Solution in SEO

If someone promises you some instant rankings within weeks as if by magic, keep looking. SEO agencies that give these “too good to be true” promises are either lying or worse, employing black-hat SEO practices. The last thing you want is to get penalized by Google and hurt your rankings.

SEO is a long-term commitment and there’s no secret recipe that will catapult your website to the top. A reputable agency will help improve your website so it becomes the best version of itself and rank appropriately. No shady promises, just solid strategies and execution.

Experience in the Industry

SEO is a fast-changing and ever-evolving industry. For instance, Google can change its search algorithm 500 times every year. Granted that the majority are just small updates unlike Penguin or Rankbrain, but they can still influence your campaign.

Staying on top of search updates and changes is a full-time job. This is why you need true SEO experts that have the knowledge and experience to manage your campaign.

Their SEO Process

A reputable SEO agency is more than willing to discuss their practices to a greater extent. They must explain the strategies that they’ll use to improve your site’s search engine ranking, as well as an estimate of how long it could realistically take to meet the goals you’ve agreed on.

During the proposal, make sure that they’ll perform a full audit of your site to find things to improve on. If an agency won’t shed light on their practices, take it as a huge red flag.

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We are serious about closed loop attribution!

Cardinal’s Proprietary Marketing Technology Lead Stream’s Benefits:

Double Your Customers Volume for the Same Spend

Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value customers.

Modernize Marketing

Modernize Your Marketing

Unsure of which campaigns your best customers are coming from? Step into the future of marketing with closed loop attribution brought to you by Leadstream. With our software you will know which campaigns drive high value customers.

Leadstream Benefits
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Washington, D.C. is the military and political heart of the United States. Memorials to past leaders and those who have made the ultimate sacrifice in defense of our country line the borders of the National Mall. Massachusetts Avenue, also known as Embassy Row, houses 177 different embassies from around the world. Washington, D.C. is truly the heartbeat of the country.

Cardinal Digital Marketing wants to be the heart of your SEO strategy.We’ll make the sacrifices so you don’t have to, moving your page up in search engine results and exacting lasting change as we go. We’ll act as your ambassadors to the public, creating a winning search engine policy that drives customers to your door and converts them. Your SEO plan will become the heartbeat of your company.

If you’re ready to get to work with an SEO company that knows Washington, D.C. and gets to know you too, shoot us an email. Let’s grow.

SEO Services

Washington, D.C. SEO Company: FAQs

What makes Cardinal different from other SEO companies?

At Cardinal, we stand behind our SEO practices and our results. Although we’re a full-service digital marketing agency, we had our humble beginnings as an SEO company. Therefore, we have over a decade of experience in providing high-quality, actionable SEO solutions. As a business owner, we know that you want the results that matter: leads and sales.

Are you the cheapest SEO agency around?

No. When it comes to SEO agencies, you usually get what you paid for. Having said that, our services aren’t exactly the cheapest out there but you can trust that you’ll get your money’s worth. Determining an SEO budget isn’t the easiest but we can help you plan. Regardless of your budget, we can customize your campaign to meet your specific needs.

Can you guarantee a first-page appearance in Google?

No, we’re not in any position to guarantee a first-page rank and we encourage that you avoid agencies that say they can. Don’t get us wrong, many of our partners have had success with their top keywords but it’s not something that’s guaranteed. What we can guarantee is to provide top-notch SEO practices and deliver the best results possible.

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